How to drive sales performance with digital nudging

Organizations increasingly make use of digital nudges to alter the behavior of employees. This white paper discusses how digital nudging is applied in companies, from Virgin Atlantic’s nudging trick to make pilots save fuel, the underestimated impact of a happy-face emoji within a chat, to daily personalized SMS messages that boost the performances of sales reps.

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What you'll learn


  • Gain thorough understanding of digital nudging
  • Clever tricks to boost your sales
  • Bonus tips: general nudging lessons

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